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The Geometry of Language

April 27th, 2006 | by Omnipotent Poobah |

Math has a certain concreteness that’s attractive. When you say 2+2=4, it’s a certainty to everyone except our Budgeteer-in-Chief who thinks 2+2=Eleventyseven. Language on the other hand is a tricky and fickle thing. It has nuance and subtlety, power and majesty, sometimes from the same words.

There’s a trick - often employed by advertisers, but equally beloved by politicians - that makes words say anything you want them to say. This trick is to replace negative language with something a little happier. Both sides of the abortion debate are good examples.

Anti-abortionists and right-to-lifers fashioned themselves into pro-lifers. Pro-abortion advocates became pro-choice advocates. Even though this happy talk put a nice spin on things, it didn’t change the debate one iota. Abortion is still a thing that almost everyone would just as soon avoid. The difference is in how strongly you want to limit the avoidances.

Or, take old-fashioned liberals who renamed themselves progressives. Progressive has a nice ring to it. After all, who could be against progress? The fact there are still liberal idiots and charlatans doesn’t count for much in this name change. Neither does the fact that progress isn’t always such a good thing.

Now you conservatives, wipe that shit-eating grin off your faces. This one’s for you.

You prefer conservative to right-wing flaming asshat, but you’re not conservatives in the sense people used to be conservatives. Conservatives used to be people who believed in low spending, small government, and as little intrusion into people’s lives as possible. Today, people who spend like drunken sailors, who want the government to fix everything (or at least what they consider to be broken), and want to legislate every moment of your personal life are conservative. They use the word Moonbat to describe liberals, er, progressives, but if you ask me, it fits them too.

Leave no child behind? Leave every child behind. Contract for America? Contract on America. Patriot? Traitor. Bold leader? Smirking monkey. Negro, colored, black, African-American? (Insert term du jour here). White, whiter, whitest? Aryan Brotherhood. Leak? Clarification.

All of this name changing has about the same effect as seeing signs that advertise, “Going Out of Business Sale” hanging in the store window for years on end. We all know that “Closed for Remodeling” really means we’ve gone belly-up and you won’t be seeing us here again.

So what’s the point of twisting words? Stupidity is still stupidity. Racism is still racism. Greed is still greed.

There’s a certain geometrical symmetry about that, don’t you agree?

Cross Posted at The Omnipotent Poobah Speaks!

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  1. 2 Responses to “The Geometry of Language”

  2. By dusty on Apr 27, 2006 | Reply


    wow wee, I am the first to comment? Its a very good post…its a marketing extravaganza..

     Its all about spin..isn’t it? No matter which side you are on? Of course, you have to choose a side..its part and parcel of the “game”.

     

    As someone who works in marketing..I will say this…its all about Branding..thats the buzzword..Branding..when you say a word..such as soda..they want you to think..Pepsi..

     

    When it comes down to politics..its the same thing..you hear the word progressive..they want you to think..well..anti-repube..it should convey a message of positive, uplifting and most of all..forward thinking..

     Your wrong if you think the buzzwords don’t work however..the average sound bite on the evening news is now 7 seconds..that’s pretty damn short..but so is the attention span of most people watching the evening news..they want it short and sweet. They got dinner to make, kids to deal with and spouses to spend a few quality minutes with..they just want the facts ma’am..thats all..they dont have time for the bullshit..

     Thats why we are such a mess..no one has the time anymore to look at the problem..they just want the cliff notes..and who gives us the cliff notes? The MSM..they are the ones that hold the “power”..more so than the Shrub, or the left, or anyone else you care to name.

    They regurgitate the important stuff in 7 second soundbites..if at all.

     

  3. By Omnipotent Poobah on Apr 28, 2006 | Reply

    Dusty,

    I don’t hold the media responsible. After all, they’re selling a product like everybody else. “Regular” branding works because people don’t question what they see or hear, as you point out. If the nitwits who fall for Britney Spears shaking her boobs and selling Pepsi took a little time to sort through things, we’d be in a whole lot better shape…maybe they’d even take Britney off…oh wait They did!

     

    Could this be the miracle we’ve all been waiting for?

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