Bring It On!

Beyond the Starbucks drinking elite

November 7th, 2007 | by Jones of the Nile |

That’s a line from the latest article on Sen. Barack Obama, as he makes a much heralded media push to win over the hearts and minds of blue collar workers and red state voters. Ironically, I read the article tonight at a Starbucks, cashing in a gift card someone gave me.

That Obama (who’s secret service code name – Renegade – is decidedly one of the coolest secret service names out there) needs to move beyond the elite crowd is pretty much common knowledge. To do this, he’ll give a speech tomorrow in Iowa entitled “Reclaimin g the American Dream,” which as politico.com reports, will seek to expand Obama’s base beyond the “NPR-liste ning, Starbucks-dr inking, Prius-drivin g, Times-readin g” stereotype that has become a shorthand for his appeal to the party’s elite.

Obama’s “Reclaimin g the American Dream,” speech comes on the heels of an article in Time Magazine that talks about Obama’s red state appeal. Per Time:

Political organizing for Democrats in red states like Nebraska can often feel a bit like leading AA meetings. But that hasn’t deterred more than 300 Nebraskans from forming a dozen groups for Senator Barack Obama’s presidential campaign, and they aren’t the only ones. On Monday, the Obama campaign announced that over 300 Iowa and New Hampshire Republicans had decided to cross party lines to support Obama. At Obama events in Oklahoma, Kentucky, Virginia and Georgia, a good 20% of audiences routinely raise their hands when emcees ask for Republicans in the crowd. A “Republicans for Obama” website has 11 state chapters with 146 members. An August University of Iowa even found Obama running third in the state among Republican candidates, behind Mitt Romney and Rudy Giuliani but ahead of both Fred Thompson and John McCain. And a national Gallup poll this month also found that nearly as many Republicans like Obama — 39% — than the 43% that dislike him, compared with the 78% of Republicans who held an unfavorable opinion of Hillary Clinton.

Then there’s the Obama machine in South Carolina, which is seeking to highlight the candidate’ s strong faith background, and his commitment to civil rights. Sure, Obama flubbed it when he brought on an anti-gay pastor to lead a major campaign concert in the Palmetto State (notice the backtracking and media floundering that ensued), but the results of his “40 Days of Faith and Family” tour across the state will certainly surpass any fallout from that rookie mistake. Need proof? Obama appeared in the town of Manning, SC last week for a campaign stop. A whopping 25% of the town showed up! (A poll released last week showed him ten points behind Hillary Clinton in the state. The next one won’t.)

What does all of this mean? Probably a number of different things, but my take is that instead of getting rough in response to Hillary Clinton’s campaign (like many activists and pundits are imploring him to do), Obama’s going to do something that’s probably much smarter – he’s going to aggressively make the case that he’s more electable than Clinton is, in places as varied as Iowa, South Carolina, and as Time magazine suggests, Nebraska. Might that argument have enough sway to pull him through Iowa and New Hampshire? It’s hard to say. But it’s a valiant effort at moving his campaign to the next level (something that, sadly, Bill Bradley couldn’t do in 2000).

Stay tuned. The Iowa caucuses are less than two months away (January 3). (Need even more proof that we’re getting nearer to the caucuses? It snowed nearly 3 inches in my hometown last night. Winter and Iowa are almost here!)

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